Urban Decay - Electric Pressed Pigment Palette

Like your neons? Then you'll want to take a look at this - the new Urban Decay Electric Pressed Pigment palette.
Ten shades in all, eight of them brand new colours, all of them bright.

The back of the box shows the colours inside & that a double-ended brush is also included.
The actual palette is made of a sturdy plastic, and the lid houses a decent-sized mirror. This is definitely packaging that will stand up to travelling.

This is going to be quite a photo-heavy post, as I've done comparison swatches for all of the colours. As Sugarpill do the best bright colours going, it seemed a good idea to compare the UD palette to their amazing pressed & loose shadows.

The first row contains -

Revolt - bright, metallic silver. Good colour payoff, very smooth texture.

Gonzo - vivid shimmery turquoise. Micro shimmer that looks less obvious when applied. Good pigmentation, slightly stiff shadow.

Slowburn - bright shimmery orange with a distinct red tone to it. As with Gonzo, Slowburn's shimmer is less obvious once applied. Great pigmentation & colour payoff.

Savage - Hot matte pink. Quite powdery & applies a touch on the sheer side, but can be built up for a strong pink.

Fringe - Metallic teal. Great, soft texture that applies easily, great pigmentation.

No Flash L-R - Revolt, Gonzo, Slowburn, Savage, Fringe

With flash L-R - Revolt, Gonzo, Slowburn, Savage, Fringe

All swatches were applied using the pigments dry & no primer or base on the skin.

As for the comparisons?

Revolt vs. Sugarpill Tiara Loose Eyeshadow - The main difference is, obviously, Tiara's loose form. It also has a very slightly grey undertone that Revolt lacks. Both have great pigmentation, and have a very metallic, shimmery look.

L- Revolt R- Tiara - with flash

Gonzo vs. Sugarpill Afterparty - Incredibly similar colours. The main difference here is the shimmer - Afterparty has a lot more of it than Gonzo. Great pigmentation on both, but Gonzo takes a little more building up.

L - Gonzo  R - Afterparty

Slowburn vs Sugarpill Flamepoint - These two orange shadows are vastly different. Slowburn has shimmer & a distinct red tone, whilst Flamepoint is a matte, yellow orange.

L - Slowburn R - Flamepoint

Savage vs. Sugarpill Dollipop -  Practically identical in colour, but the big difference here is that Dollipop is a strong, solid colour from the get-go, whereas Savage needs building up to achieve the same effect. Dollipop is, without a doubt, the better of the two pink shadows.

L - Savage  R - Dollipop

Fringe vs Sugarpill Subterranean & Sugarpill Starling - Fringe doesn't have a very close match with either of these Sugarpill shadows. Subterranean is a much darker shade that leans vastly to the green side. Both have a great, metallic finish.
Starling is a loose shadow. Again, it's just as metallic as fringe, but Starling is noticeably bluer in tone.

Fringe, Subterranean, Starling

The bottom row in the Electric palette consists of -

Chaos - Originally appeared in the first Vice palette. Bright royal blue with a good amount of shimmer going on. Soft texture & good pigmentation.

Jilted - Fuchsia with a distinct blue tone that lends it a slightly violet cast in certain light. Soft, shimmery & has great colour payoff.

Urban - Bright purple with a strong metallic finish. Think Cadbury's purple foil wrappers. Buttery texture with great pigmentation & colour payoff.

Freak - Light but bright green with lots of shimmer. A tad powdery in comparison to Urban, but nicely pigmented.

Thrash - Looks deceptively yellow in the pan, but it's actually a very yellow-toned chartreuse/acid green. Nice amount of shimmer, but suffers from a bit of a powdery texture. Good pigmentation.

With flash - L-R  Chaos, Jilted, Urban, Freak, Thrash

No flash L-R  Chaos, Jilted, Urban, Freak, Thrash

First up in this set of comparison swatches is Chaos vs Sugarpill Velocity, Royal Sugar & Hellatronic - Both Chaos & Velocity are pressed, whilst Royal Sugar & Hellatronic are loose. Velocity tends to apply more sheerly than Chaos, and it lacks the slight sparkle.
Hellatronic's base shade is very similar to that of Chaos, but with a lot more sparkle that gives it a purple sheen.
Closest is Royal Sugar, same base tone. Royal Sugar does have more sparkle in the pot, but once applied they're evenly matched.

Chaos, Velocity, Royal Sugar, Hellatronic

Jilted vs Sugarpill Magentric & Smitten - Neither Magentric or Smitten are a close match for Jilted. Magentric leans to the purple, whereas Smitten is closer to a hot pink. Both Magentric & Smitten are loose shadows and have more micro shimmer to them.

Jilted, Magentric, Smitten,

Urban vs Sugarpill Elemental Chaos - Again, not a close match here at all. Whilst both have a lot of frosty shimmer, Elemental Chaos is much darker, and has a grey tone to it.

Urban vs. Sugarpill Poison Plum - Although Poison Plum has a tiny amount of shimmer in the pan, it very much applies as a matte shadow. Urban runs less red than Poison Plum.

Urban, Elemental Chaos

Urban, Poison Plum

Since there wasn't a close match to Freak, the final comparison swatch is Thrash vs. Sugarpill Acidberry.
Thrash has a very vivid yellow tone, whereas Acidberry is distinctly more green. Both have a good amount of shimmer to them.

All of the swatches were done using the products dry, and with no base or primer underneath.

It's worth noting that I got the US version of this palette. It comes with the recommendation that Slowburn, Savage, Jilted & Urban are not intended for use in the immediate eye are. It'll be interesting to find out if the same advice is given with the UK release of the Electric palette.

If you love your brights, it's worth taking a look at this palette, especially if you don't own any of the Sugarpill shades, and if loose shadows aren't your thing.
I'd still recommend it even if you do happen to own some of the Sugarpill shades used as comparisons. The packaging makes it handy for travelling with, and the double ended brush is a great bonus.